One of my favourite things to do is plan my own holiday because I get to spend time looking at pictures of glorious places to eat dinner, stunning hotels to stay in and scenic views I’ll get to experience. My brother-in-law suggested that on our day trip to Milan we make a stop at “the most elegant” department store, La Rinascente and look at the luxuries on offer (the basement is meant to be particularly wonderful). To my delight, searching for La Rinascente in Pinterest uncovered all of these wonderful vintage illustrations!
These illustrations were created by illustrator and graphic designer Lora Lamm. Lora was born in Arosa, Switzerland in 1928 and in the 50s and 60s became a major contributor to the progressive and distinguished design style in Milan. Her colourful, playful and experimental artworks gave her clients such as Pirelli and La Rinascente a very noticeable and exciting appearance which was well received. This article says, “Her role as a pioneering woman designer is an inspiration, and her body of graphic design work is the legacy of a creative spirit.” I love that Lora’s work has a distinctly feminine voice and style.
Hopefully I can find some of Lora Lamm’s work floating around La Rinascente when I visit towards the end of the year.